In 2024, I was approached by a local startup looking to get their business off the ground by establishing their brand identity and publish their website. The company is in the phenolic label industry, responsible for providing phenolic labels to various parties.
With this in mind, I knew the design would lean more toward industrial and simplistic. I ultimately decided to create a graphic version of the engraving spindle that's on their machine. For their website color palette, the clients informed me they were fans of the Georgia Bulldogs football team, so I utilized red as the primary accent and white and black throughout.
The typeface for the logo is Mashine Light, reminiscent of engraved letters it was a strong choice. On the website, the primary fonts are Apotek and Museo Sans. All of the photos on the website were all captured in-house by my brother and I.
The programs utilized were Adobe Illustrator, Adobe Photoshop, and Squarespace.